February 1st, 2010

Commercials & Idents

PlayUK – Finger Rock n Roll

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The precursor to BBC3 wanted something to promote their tagline of “Non Stop Music and Comedy”. My old writing partner, Taff, and I retired to the pub where we devised this daft little concept. Daft but bloody funny…even now!

Highlight of the Shoot:

I got lots of people involved, to first design the puppets, then ‘operate’ them, from old mates to actors and artists. One time we were shooting with a smoke machine and set the fire alarm off. 70 people standing on the street outside.

Lowlight of the Shoot:

We got commissioned to make 100. That’s a hell of a lot.

Tech:

Camera System: Sony HDV
Grading: Symphony

Client Brief:

Music and Comedy – Some idents please!

We added ‘at your fingertips’ to their tagline.

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